Address From The President

Orient your thinking towards the future, and orient your actions towards practice. Vision broadens one’s sights, while courage invites development. Without vision, you won’t spot opportunities; without earnest practice; you won’t seize them.

“A sage should constantly strive to become stronger, like the evolution of the universe.” Living in this world, one must first have ambitions. Blue Horizon, a local hotel brand developed from a third-tier city, did not have a high starting point in an industry swamped with notable foreign brands. It was ambitious, though, and aimed to become a national brand.  Thus we established the corporate mission to “build a hundred-year brand; create a century classic.” Over more than 20 years, Blue Horizon has been paying our dues and striving to develop from a reception center for the local government into a national hotel management group headquartered in Shandong.

Leaders have ambitions. Without dreams, Blue Horizon wouldn’t have come this far, and would have settled for just the small reception center that we once were. Eagles soar because they crave flying; sparrows nestle among the low branches. Vision determines boundaries; attitude decides outcome. Ambitions, broad vision, strong power, and a large agenda are required in the early stages of any business, otherwise it won’t go far.

Blue Horizon Group is headquartered in Dongying, the estuary of Yellow River, the cradle of Chinese civilization. The Yellow River symbolizes Chinese culture and civilization; its connection to the ocean symbolizes the combination of on-land and seafaring civilizations. The name Blue Horizon implies “blue vision”- a global vision with great potential for development. “Blue Horizon” fits with our open, creative, and tolerant corporate culture. In future international competition, Blue Horizon will strive for continuous development and innovation with an open mind and creativity.

A great ocean receives all streams. Blue Horizon, live long and prosper!

 Chairman of BHG      Zhang Chun Liang