Group Introduction

Established in 1994, Blue Horizon Group is headquartered at 1099 Lushan Road, Dongying District. For more than 20 years, we have taken the creation of pioneering and enterprising national brands as its mission, actively seeking development. We specialize in management of medium and high-end hotel complexes, with 60 hotels in Shandong, Beijing, Shanghai, Yunnan, Hainan, Inner Mongolia, and Xinjiang, and 20 hotels more under contracted construction. With over 18,000 employees, our business covers hotels, modern agriculture, vocational education, fresh food chain, engineering construction and more. Our comprehensive strength ranks first in the industry in Shandong Province, and first among local hotel groups across the country. We hold a "well-known trademark of China."

After years of efforts, Blue Horizon Group first formed a full-chain operation system specializing in hotels as well as ecological agriculture and vocational schools. Supporting industries include wood factories, food plants, clothes factories, and kitchen equipment factories. Second, our management model features both international and domestic management ideas and methodologies. Third, we formed a national, multi-brand, comprehensive high-end hotel layout which also features fine food. Fourth, we have a practical, international and contemporary corporate culture that also accords with the essence of Chinese traditional culture, laying a solid foundation for long-term development. In recent years, faced with a severe market situation, we have pursued transformation and development, paying keen attention to quality construction, and seeking benefit from quality management. Besides our remarkable market accomplishments, we have also been fully recognized by society.

Lanhai people are dedicated to creating a timeless, classical brand for the ages. They will concentrate all their energies to build a national brand of Chinese hotels with an international influence.